Justin Timberlake is to launch his own brand of tequila | The Sun

brandpluscontent:

pasty:

Suddenly homes is a booze connoisseur now? Lame.

I admit that I am a teetotaler, so it may not be right for me to comment on this. But who in the world would equate Justin with hard liquor? I just don’t see too many passionate tequila drinkers thinking “what would Justin have at this moment.” Now a Daniel Craig Tequila, that makes sense.

The problem with celebrities launching their own brands is you can’t separate the brand from the celebrity. Brands need to constantly rebrand to stay fresh and evolve with the times, and that often means changing faces.

That’s true. Take for instance Ciroc, the French Vodka brand, which hired P-Diddy as their CMO. Overnight the brand went from ‘premium vodka’ to ‘ultra premium vodka’…